Hello! My name is Dana (Petts) Arrata. I'm a driven marketing and communications professional with 12 years of experience working across diverse industries, including advertising, media, energy, telecommunications, SaaS, risk management, HSE, and agriculture. I have a strategic and innovative mindset, with expertise in copywriting and content creation that elevates brand awareness and drives the performance of products and services, campaign strategy and development, content planning for digital assets (website/social media/email marketing), as well as sales and corporate training experience. I'm also a children's book author.  

With a sales and corporate training background, I bring a holistic skill set to my marketing and communications endeavours. My experience in these areas has given me a well-rounded understanding of effective communication strategies, customer engagement techniques, and the ability to create content for communications and marketing initiatives that resonate with internal employees, external customers and broader audiences. 

In addition to my professional experience, I have a deep love for children's literature. I am also an author of children's books and have self-published two books. This endeavour has allowed me to explore my creativity and connect with young readers through engaging storytelling and vibrant illustrations. Writing children's books has further honed my ability to craft compelling narratives that capture imaginations and inspire young minds.

Living overseas in the Middle East (Dubai, UAE) and travelling extensively has given me a unique perspective on cultural diversity and a global understanding of inclusiveness. I value and embrace diverse perspectives, enabling me to connect with audiences from different backgrounds and foster inclusivity in my professional work and children's books.

Thank you for visiting my portfolio website! I am excited to connect with you. If you'd like to get in touch, please go to my Contact page.